Audience Development Specialist (SEO & Content Optimization), The California Post at New York Post | Los Angeles, CA | $75K/yr – $85K/yr

New York Post

Audience Development Specialist (SEO & Content Optimization), The California Post

Los Angeles, CA (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own cross platform audience discovery and optimization for tentpole events while shaping content momentum and on site experiences to lift visibility and engagement.

Lead optimization across Google, YouTube and social channels to broaden reach and authority.
Shape content strategies for franchises and key pillars to improve coverage and audience demand.

Job Description

Responsibilities

Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.
Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
Participate in editorial meetings and contribute real-time optimization insights to shape coverage.
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Requirements

3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed

Preferred

Experience in social media optimization experience a plus
California-based newsroom is a plus
Proficiency in structured data/schema.org is a plus

Benefits

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

New York Post

3.3 Glassdoor

Every day, the most powerful and influential people in the most powerful and influential city read the New York Post. From our digital network that reaches over 90m viewers per month to our daily print editions seven days a week, our iconic media brand is not slowing down.OUR TEAM: We are a proud, driven, diverse group of employees who believe in breaking and telling stories like no one else can. By telling stories that hold truth to power, we push the envelope and continuously seek new ways to drive our business forward.OUR BRANDS: Include The New York Post: expert news, extensive, award-winning sports coverage, Page Six: the leader in celebrity and entertainment news, Decider.com: helping the on-demand generation discover the best streaming content, Alexa: our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.OUR REACH: People love us. We are one of the largest growing digital networks and our social footprint continues to expand across Facebook, Twitter, Instagram, TikTok, and YouTube, where our videos average 313 million monthly views. OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+, our newly launched Sports membership experience! We’re growing. Come join us!

New York, New York, USA

1.5K employees (692 in marketing)

nypost.com

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