Responsibilities

• Self-Starter: While the social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with the social networks.
• Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, YouTube, TikTok, X, Snapchat, Reddit, Pinterest).
• Ability to navigate a highly matrixed organization: Help develop organic and paid social media strategies collaborating with internal social, website, search, creative and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social.
• Integrate into the Brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes.
• Collaboration: The Strategist will engage in close collaboration with community managers, social listeners, and fellow strategists within the team. The social listeners can assist with integrating the overarching brand strategy, consumer insights and data-driven needs of target patient. Community managers can share real time information on consumer’s behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities.
• Assist the Social Strategy and Capabilities team with the creation of a comprehensive social media strategy playbook, bringing to bear social expertise to enhance our brand''s presence across all platforms. Stay ahead of emerging trends and provide teams with regular updates on the latest platform offerings and functionalities to ensure alignment with current and future opportunities.
• Assist in delivering insights to brands on a monthly or quarterly basis on data from social listening, community managers and other data sources.
• Leverage data to make recommendations for social media execution, foster integration with other channels, and uncover opportunities to start or stop activities to improve business results.
• Partner with brands, data/analytics, media services, web and search to develop critical metrics that can be quickly delivered to leadership via scorecards.
• Ensure strict compliance with all Lilly guidelines, good promotional practices, privacy policies, and all other relevant FDA, quality, or process-related policies and procedures. Partner with Brand Teams, Legal, Enablement, Compliance and Privacy to ensure appropriate execution of marketing strategy.

Requirements

• Bachelor’s Degree or work experience equivalent
• 2 or more years of Digital or Social Media Marketing experience and leading the development and execution of Social Media Strategy for brands and/or functional areas
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1

Preferred

• Collaborative and inclusive in nature connecting across a highly matrixed organization with agility and respect for people
• Experience developing and executing pharmaceutical industry content, particularly in terms of leading Medical, Legal & Regulatory review processes
• Comfortable navigating ambiguity to effectively resolve problems and identify solutions
• Proven track record of successfully working with cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, rapidly changing environment
• Strong verbal and written communications skills with high attention to detail
• Strong problem-solving skills
• Proven ability to translate consumer insights and brand strategies into effective marketing campaigns

Benefits

• Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).