Responsibilities

• Serve as the primary strategic advisor to client institutions on digital advertising initiatives
• Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners
• Analyze past campaign performance to develop strategies that optimize ad budget and maximize outcomes
• Oversee the development of keyword strategies, advertising copy, landing page content, and creative assets that drive engagement and conversion
• Build trusted relationships with senior institutional leaders
• Support retention and growth within client partnerships by identifying opportunities to expand digital and related enrollment services
• Manage digital marketing and marketing automation team members
• Serve as enrollmentFUEL's internal subject matter expert on digital marketing
• Contribute to the continued development of enrollmentFUEL's digital marketing methodologies, tools, and solutions
• Partner with the sales, client services, and operations teams to support discovery conversations, solution design, and proposals where digital marketing expertise is required

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field required; Master's degree preferred
• Extensive experience developing, managing, and optimizing digital marketing campaigns; experience in higher education marketing preferred
• Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
• Adaptability regarding new and changing processes and product changes
• Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
• Strong organizational, project management, and problem-solving abilities
• Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools