Responsibilities

• Activation Support: Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways.
• Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents.
• Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc.
• Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery.
• Support Director in management of cross functional internal and external agency partners.
• Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies.
• Coordinate assets, messaging, and brand integration across various channels.
• Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications.
• Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations.

Requirements

• Bachelor's degree in marketing, sports management, or a related field.
• Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops.) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation.
• Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes.
• Experience in developing and activating sponsorship programs.
• Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously.
• Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs.
• Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers.
• Effective communication and presentation skills, both written and verbal.
• Highly organized, detailed oriented, strategic, and creative thinker.
• Ability to problem solve, think conceptually to develop solutions.

Preferred

• Experience developing and activating major sponsorship programs is preferred but not required.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .
• Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​
• Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com .
• Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
• Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.