Associate Social Strategy & Performance Director

Minneapolis, MN (Hybrid)

$100K/yr – $120K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social strategy across multiple brands, turning business goals into platform-specific playbooks, content frameworks, and engagement systems.

  • Social & Channel Strategy: define each platform’s role and stay ahead on features and formats.
  • Editorial & Publishing: own editorial calendars, balance campaigns with evergreen content, and enforce delivery discipline.
  • Community Listening & Reporting: lead listening, surface actionable insights, and translate data into actions for content and strategy.

Job Description

  • Social & Channel Strategy - Lead development of social and channel strategies and playbooks that define the role of each platform within the broader marketing ecosystem on behalf of three to four brands
  • Translate brand and business objectives into clear social approaches, content frameworks and engagement strategies
  • Partner with brand strategy and content leads to shape overall social direction and priorities
  • Maintain a strong point of view on how platforms are evolving and ensure brands are leveraging new features, formats and capabilities
  • Editorial Planning & Programming - Lead development of editorial calendars and content programming across platforms
  • Ensure the right balance of campaign, evergreen and reactive content
  • Bring structure and consistency to how social content is planned and delivered
  • Publishing & Platform Operations - Oversee publishing workflows and platform execution across accounts
  • Ensure content is properly formatted, scheduled and delivered across channels
  • Maintain platform hygiene and ensure best practices are followed
  • Community Management & Engagement Leadership - Oversee community management across brands, ensuring consistent voice, responsiveness and engagement quality
  • Establish and manage escalation protocols for customer service or sensitive issues
  • Identify opportunities to strengthen engagement and community presence
  • Social Listening & Insights - Oversee social listening to monitor brand mentions, sentiment and cultural conversations
  • Surface insights, risks and opportunities to inform content and strategy
  • Ensure listening is actively informing decision-making across teams
  • Reporting & Performance - Lead development of reporting frameworks across weekly, monthly, quarterly and annual reporting
  • Oversee the creation, maintenance and optimization of performance dashboards
  • Ensure performance data is captured, organized and accessible across teams
  • Translate data into clear insights, recommendations and optimizations
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Colle McVoy

Hi. We’re Colle McVoy. A full-service creative agency that builds enduring relationships between forward-thinking brands and people.We believe we’re in the next great era of brand building. Where change is constant, the potential for brands is limitless and the canvas for creativity is boundless.We call it the Great Wide OpenTM.And in this era where everything seems to be in a constant state of upheaval, relationships matter more than ever. And the brands that endure, grow and rise to the top are built on the shoulders of great relationships – between consumers and brands, and between brands and employees through values and purpose.At Colle McVoy, we immerse ourselves in our clients’ businesses to build relationships that last 3x the industry average. And we have an award-winning culture that attracts top-notch talent and serves as the foundation for how we partner, flex and believe in each other. We are also proud to be a Certified B Corporation and we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet.The way we see it, the Great Wide Open is an unprecedented time for brands. And we’re ready for it. Let’s go. #BCorp, AdWeek's 2023 Midsized Agency of the Year

Founded in 1935
Minneapolis, Minnesota, USA
330 employees (139 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
30.3%
Direct
53.5%
Referral
6.4%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
70 (21% of company)
Marketing Roles Posted (Last 30 Days)
2

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