Responsibilities

• Social-First Campaign Development Translate integrated marketing campaigns into platform-native social content. Contribute social-first ideas during campaign planning to help shape platform-native content. Support channel-specific content plans across Instagram, TikTok, YouTube Shorts, Facebook and emerging platforms. Think beyond campaign assets by identifying opportunities for additional social storytelling.
• Content Creation Concept, storyboard, shoot and edit short-form content from start to finish. Capture authentic moments at customer events, tournaments, product launches, photo shoots and internal events. Create engaging Reels, TikToks, Stories, behind-the-scenes content, interviews and documentary-style storytelling. Confidently film with mobile devices while understanding lighting, framing and audio. Create, edit and publish real-time social content around live events and trending moments using mobile and desktop editing tools.
• Creator & UGC Development Source and coordinate authentic customer content from coaches, athletes and schools. Build relationships with creators, ambassadors, customers and influencers. Manage content requests and creative briefs with creator partners. Help scale a repeatable UGC program. Coordinate content collection before, during and after events. Repurpose creator content across multiple marketing channels.
• Trend Spotting & Culture Stay immersed in sports culture, internet culture and emerging social trends. Identify new formats, creator trends and platform features before they become mainstream. Bring fresh ideas to the team every week. Recommend opportunities to capitalize on timely sports moments and cultural conversations.
• Community Storytelling Find compelling stories across athletes, coaches, schools, colleges, clubs, partners and employees. Create content that showcases real people and authentic experiences. Help build deeper emotional connections with our audiences through storytelling.
• Performance & Optimization Monitor content performance and engagement. Use platform insights to continuously improve creative. Test new formats, hooks, editing styles and posting strategies. Help identify what resonates with different audiences. Assist in organizing content libraries and footage for future campaigns.

Requirements

• 2-5 years of experience creating social media content for a brand, agency, media company or creator.
• Demonstrated experience creating content from concept through publishing.
• Strong portfolio showcasing short-form video and social storytelling.
• Excellent mobile photography and videography skills.
• Proficiency with CapCut, Adobe Premiere Pro, Adobe Creative Suite, or similar editing platforms.
• Experience creating content for Instagram, TikTok, YouTube Shorts and emerging platforms.
• Strong copywriting skills for captions and social storytelling.
• Comfortable working both independently and collaboratively.
• Ability to manage multiple projects in a fast-paced environment.
• Willingness to travel for events, customer visits and content shoots.

Benefits

• Growth: Ongoing development and advancement opportunities within Varsity Spirit and across our brands.
• Benefits: Comprehensive health benefits for you and your family.
• Environment: A remote, collaborative, and fast-paced working environment.