Associate Social Director

Minneapolis, MN (On-site)

$100K/yr – $120K/yrMid Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social strategy for a major client, translating listening data and cultural signals into channel playbooks that drive awareness, engagement, and conversion.

  • Lead integrated social strategy across content, creator programs, paid social, and community to align with business goals.
  • Turn listening, performance, and audience insights into concrete plans for content, campaigns, and engagement.
  • Define measurement, KPIs, and reporting to drive ongoing optimization and executive decisions.

Job Description

  • Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives.
  • Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies.
  • Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion.
  • Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations that continuously improve business and social outcomes.
  • Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity.
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Carmichael Lynch

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work with our partners.

Founded in 1962
Minneapolis, Minnesota, USA
341 employees (184 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
29%
Direct
54.9%
Referral
5.7%
Social
9.3%
Paid
1.2%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
129 (38% of company)
Marketing Roles Posted (Last 30 Days)
10

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