Associate Social Director at Carmichael Lynch | Minneapolis, MN | $100K/yr – $120K/yr

Associate Social Director

Minneapolis, MN (On-site)

$100K/yr – $120K/yrMid Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the social strategy for a major client, translating listening data and cultural signals into channel playbooks that drive awareness, engagement, and conversion.

Lead integrated social strategy across content, creator programs, paid social, and community to align with business goals.
Turn listening, performance, and audience insights into concrete plans for content, campaigns, and engagement.
Define measurement, KPIs, and reporting to drive ongoing optimization and executive decisions.

Job Description

Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives.
Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies.
Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion.
Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations that continuously improve business and social outcomes.
Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity.

Carmichael Lynch

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work with our partners.

Founded in 1962

Minneapolis, Minnesota, USA

341 employees (184 in marketing)

www.carmichaellynch.com