Responsibilities

• Lead enterprise SEO strategy across multiple therapeutic areas, driving scalable growth in Generative AI visibility (LLMs) and organic visibility within Search Engines.
• Develop and optimize comprehensive keyword and content strategies aligned to user intent, therapeutic demand, and evolving GenAI search behaviors.
• Monitor and interpret search industry trends, algorithm updates, and emerging GenAI ranking factors; proactively adjust strategy to maintain and grow competitive share of voice.
• Identify, prioritize, and implement content, technical, and on-site optimization opportunities to improve crawlability, indexation, engagement, and conversion performance.
• Partner cross-functionally with Brand, Product Managers, EWI, Paid Search, IHA, Analytics, and Medical/Legal/Regulatory teams to ensure cohesive search strategy and improve total GenAI/Search presence.
• Implement structured data, content architecture enhancements, and high-intent page strategies to improve discoverability and GenAI citation potential.
• Manage external agency and platform partnerships to drive innovation, testing roadmaps, and performance accountability.
• Translate complex search data into clear insights and executive-ready recommendations that inform broader digital and business strategy.

Requirements

• Bachelor’s Degree
• 1+ years media agency or consumer and/or Pharma/Healthcare industry experience – can be general digital marketing experience or specific to Organic Search
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Preferred

• Digital Channel/tactic understanding, including measurement and optimization
• Working knowledge of Google Analytics, Google Search Console and Technical Tools such as SEM Rush, Lumar, Conductor and Screaming Frog.
• Strong organizational skills and ability to handle multiple projects simultaneously
• Demonstrated strong verbal and written communication skills with the ability to communicate effectively to any level of the organization
• Ability to multi-task projects and calls within different business units all while being able to change directions and prioritize essential work.
• Demonstrated ability to develop and apply creative solutions
• Demonstrated ability to network and influence at multiple levels, across functions and within a matrixed organization
• Ability to influence without authority
• Proficient in Excel and PowerBI.

Benefits

• Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.