Responsibilities

• Develop and provide input on PR and media relations strategy, implementation and other activities for assigned accounts, with a particular emphasis on local media Relations.
• Lead out on and independently handle media events (media availability, press conferences, exclusive interviews, etc.) writing talking points, news advisories, and press releases, etc.
• Assist account managers/team leads across all departments and within the PR department to structure media relations strategies for agency clients.
• Carry out strategic media relations plans, including pitching, coordinating interviews, writing talking points/thought leadership pieces, etc.
• Participate and contribute ideas, best practices, strategies and recommendations in planning and project meetings for a variety of clients.
• Develop and execute creative and non-traditional PR strategies for clients outside of traditional media relations.
• Monitor media coverage and manage reporting for assigned clients.
• Manage time allocation to keep within budget allocations on assigned accounts.
• Maintain relationships with clients and provide recommendations and ideas to ensure expectations, goals, and results are met.

Requirements

• 5 years of experience in public relations and media relations, background in general communications or marketing with media understanding also acceptable.
• Excellent written and verbal communications skills as well as presentation skills.
• Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment.
• Solid computer skills and knowledge of Microsoft Office and Google Drive.
• Interest in communicating a brand narrative.
• Reliable, responsive, works well in a team environment, while also taking initiative and working independently. Comfortable taking lead on some strategy and communication.

Benefits

• Position is full-time, and the compensation package includes competitive salary, medical benefits (health/dental/life/LTD/STD/Vision insurance), paid vacation, 401k with employer match and profit sharing.
• Teleworking options are available for this position.
• We like our employees to have fun and be creative. We hold company events throughout the year including monthly birthday celebrations, summertime half-day Fridays, annual Day of Service, family Lagoon Day, summer BBQs, a Halloween party, a Thanksgiving bowl-fet, and a holiday party. Casual dress code and a non-corporate atmosphere make Penna Powers a fun place to work and learn in a team environment.