Responsibilities

• Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
• Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value
• Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
• Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects
• Partner with Marketing Operations to understand how campaigns and customer journeys are built to influence recommendations for future campaign execution
• Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas
• Use results to help frame new recommendations for placements of front store channel initiatives
• Translate high-level strategic intent into cohesive, executable specifications that act as the source of truth and enable us to deliver the intended results and learnings across our owned marketing channels.
• Attend (and sometimes lead) cross-functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
• Incorporate testing, working with analytics and strategy partners to gain learnings that optimize the customer experience and business results.

Requirements

• 2+ years of related experience in marketing campaign, project or program management
• Basic working knowledge of Excel
• Bachelor’s Degree or equivalent experience

Preferred

• Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment
• CRM or personalization experience with Email, Direct Mail, SMS/Push
• Working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive)
• Experience using Adobe Workfront or other similar marketing project tracking software
• Excellent communicator, both verbal and written
• Shown ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines
• A real passion for understanding and meeting customer preferences & driving business results
• Highly organized with exceedingly strong attention to detail
• Proven track record of delivering high levels of service to internal and external customer
• Bachelor’s Degree or equivalent experience

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources, based on eligibility