Associate Product Marketing Manager

USA (Remote)

$60K/yr – $100K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive product marketing and lifecycle efforts to optimize adoption and cross-functional launches.

  • Must-have: Experience executing product marketing, lifecycle marketing, or GTM campaigns.
  • Standout: Strong technical fluency across marketing, CRM, and collaboration systems.
  • Standout: Ability to translate complex product features into clear value propositions.

Job Description

Responsibilities

  • As our Associate Product Marketing Manager, you will focus on the tactical delivery and maintenance of all product-related marketing assets across the entire customer journey.
  • Improving product adoption and customer engagement through high-quality marketing
  • Ensuring marketing material for product launches is smooth, aligned, and impactful across all teams
  • Synthesizing complex product features into clear value propositions and messaging pillars (the foundational “why” and “so what”) that enable Marketing and CS to create high-impact emails, social content, and blogs
  • Execute post-sale lifecycle marketing (onboarding, integration, retention campaigns)
  • Create and optimize in-app messaging and Customer Success communications
  • Partner with Product and Customer Success to align adoption strategies
  • Monitor campaign and adoption performance and recommend improvements
  • Deliver launch content that supports both new sales and up-sell opportunities
  • Coordinate cross-functional launch readiness and communication

Requirements

  • Experience executing product marketing, lifecycle marketing, or GTM campaigns
  • Strong technical fluency across marketing, CRM, and collaboration systems (HubSpot, Jira, Confluence, CMS platforms, analytics tools)
  • Experience with visual asset production
  • Strong working knowledge of Google Workspace (Docs, Sheets, Slides)
  • You must be a US citizen or legal resident who currently resides in the U.S. to apply
  • Travel for in-person team and company meetings is required 1–4 times per year

Preferred

  • Familiarity with technical, scientific, or data-driven products is a strong plus

Benefits

  • optional team events held in Colorado a couple of times per year
Golden Software logo

Golden Software

Founded in 1983, Golden Software is a leading provider of scientific graphics software, specializing in the development of software that transforms both simple and complex data into understandable visual tools such as maps, graphs and models. The company is trusted across the globe by industry leaders in a wealth of specialties due to the dynamic and dependable performance of its many products. Golden Software strives to create an ideal user experience by striking the perfect balance between powerful functionality and intuitive ease of use. The creators of Golden Software think like scientists and engineers whereas other software products focus on business users - a unique mindset which provides users with an unrivaled customer support experience. The scientific visualization software we develop, sell, and support is used by individuals in environmental consulting, oil and gas exploration and extraction, engineering, applied science, business, education, and government across the globe.The customer is at the heart of all of our conversations, and this is the reason we have the best reputation in the industry for high quality, user-friendly software with superior customer support. We focus on continual improvement of self and company and believe the only mistakes in life are those where nothing is learned. We are an open-minded group of individuals that focus on results which enables our life-friendly and flexible work environment. We take pride in what we do, approach all that we do with intention, and we don't take ourselves too seriously.Golden Software offers four products: Surfer for contour and 3D surface mapping, Voxler for 3D data visualization, Grapher for 2D and 3D graphing, and Strater for well log and borehole plotting.We are often amazed by the versatile ways in which our customers use our products. If you want to share your story you can do so here: https://www.goldensoftware.com/tell-your-story

Founded in 1983
Golden, Colorado, USA
32 employees (2 in marketing)

Traffic Signals

Monthly Visitors
96.1K
Traffic Source Mix
Search
45.8%
Direct
43.4%
Referral
6.6%
Social
2.8%
Paid
1.1%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
1 (3% of company)
Median Career Experience
12 years
Median Tenure
2 years