Responsibilities

• Brand Execution & Tactical Support
• Support execution of annual brand plans and marketing strategies under the guidance of senior leadership.
• Assist in implementing lifecycle initiatives and tactics to drive product awareness and adoption within the LTC market.
• Provide tactical marketing support for the generic portfolio when required.
• Marketing Asset Development & Management
• Assist in developing, reviewing, updating, and maintaining marketing materials and promotional assets.
• Ensure materials meet regulatory, legal, and corporate compliance standards.
• Maintain version control and support archiving processes for approved content.
• Prepare routine analytics and assist with forecasting inputs and performance reporting.
• Support analysis of sales data, market trends, and competitive intelligence.
• Assist in tracking KPIs and overall portfolio performance.
• Support execution of omnichannel initiatives, including personal and non-personal promotion (NPP) campaigns.
• Assist with conference and convention logistics, including registration, materials preparation, and on-time delivery.
• Support new product launches through development of promotional materials, internal communications, and field tools.
• Assist in tracking launch timelines and coordinating cross-functional inputs.
• Healthcare Provider & Field Support
• Respond to field requests with approved, compliant content.
• Support development of customer-facing materials for LTC stakeholders.
• Assist with literature orders, inventory coordination, and distribution.
• Work closely with Sales, Market Access, Medical Affairs, Regulatory, Legal, and Finance teams., Ensure adherence to promotional and compliance standards across all activities.