Responsibilities

• manage Paid Social channel
• lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth
• design and execute paid social initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition
• monitor paid social campaigns in Meta, perform daily QA, monitor budgets & test, and provide sub-tactics & creatives optimization recommendation
• Contribute to the process of briefing and approving creative assets through the creative team
• Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly
• provide weekly, monthly and quarterly recap of channel performance and key learnings
• support monthly and quarterly financial accrual and invoicing submission processes – with the ability to reconcile any variances between budgets and invoices

Requirements

• Bachelor’s Degree
• 2-3 years of specialized experience and expertise within paid social, ideally with a recognized brand in retail/fashion or at an agency
• Expertise in standard industry reporting and key paid social tools, i.e. Meta, Google Analytics
• Experience in Marpipe is a plus
• Ability to understand all key marketing metrics and paid social sub-tactics performance
• Analytical mindset with strong ability to interpret data and surface insights
• Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
• Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance