Responsibilities

• Manage and oversee day-to-day advertising campaigns for clients including programmatic, content partnerships, search and social ads (Meta, TikTok, etc.)
• Compiling and analyzing competitive reports
• Construct comprehensive and well-thought-out recommendations/ presentations to support brand initiatives
• Work with publishers to develop campaigns, from planning to executing to optimizing across digital channels
• Managing budgets, targets, and daily optimizations with strategic support from the team
• Support in client communication on media campaigns and deliverables within larger strategic team
• Evaluate proposals and negotiate partnerships to achieve maximum value for the client. This includes understanding the differences in digital targeting - contextual, audience, behavioral, etc.
• Share subject matter expertise within internal and external teams
• Manage reporting and insights/recommendations for client campaigns, with a deep understanding of Excel, Google Analytics, and nuances of platform reporting
• Monitor analytics and key metrics against clients’ goals
• Monitor the trafficking of ad tags and creative assets throughout the campaign across all media

Requirements

• 2-3 years of digital media hands on keyboard experience, preferably working with or for an agency
• Knowledge of digital/social planning and executional tools such as Google, Microsoft, Meta, Reddit, TikTok Ads Manager, programmatic (managed service; self-service a plus)
• Bachelor’s degree or equivalent
• Strong analytical skills and use of Excel for reporting; Ad trafficking experience in Google Campaign Manager
• Able to work in our OWTC NYC office on Tuesdays and Thursdays

Benefits

• Benefits include: health/dental/vision insurance, matching 401(k), FSA and HSA accounts, flexible vacation policy, sick time, paid parental leave, paid medical leave, STD/LTD insurance benefits, and generous holiday calendar.