Responsibilities

• Collaborate with the Media Director and other team members to develop comprehensive, multi-market media strategies aligned with our marketing objectives and target audience.
• Lead the media planning process, which involves researching and selecting media channels, negotiating media rates, and managing media budgets. Stay up-to-date with industry trends and emerging media platforms to identify new opportunities for reaching the target audience effectively.
• Oversee the execution of media campaigns across various markets and channels, such as TV, radio, print, digital, social media, and out-of-home. Ensure campaigns are launched efficiently, within budget, and in line with the established strategy.
• Manage a team of media planners and buyers, providing guidance, support, and mentorship.
• Delegate tasks effectively, review work quality, and foster a collaborative and positive work environment.
• Collaborate with internal stakeholders and clients to understand their business objectives, marketing goals, and target audience. Attend client meetings, presentations, and discussions to provide media expertise, address concerns, and present campaign results.
• Develop and maintain relationships with media vendors, negotiate contracts, and secure favorable rates and placements. Stay informed about industry changes, new advertising opportunities, and emerging media technologies .
• Utilize analytical tools and platforms to measure and analyze the effectiveness of media campaigns. Prepare comprehensive reports, highlighting key performance metrics, insights, and recommendations for future campaigns.
• Strategy 10%; Planning; 25%; Execution 20%; Measurement 10%; Management 35%
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s preferred)
• 5+ years of media agency experience in planning, buying, strategy, and campaign management
• Strong understanding of digital, social, traditional, and emerging media channels
• Proficient in data analysis and campaign optimization tools
• Excellent communication and presentation skills
• Proven leadership and team management abilities
• Strong negotiation skills for securing media rates and placements
• Familiar with media research tools and industry trends
• Able to multitask, prioritize, and meet deadlines in a fast-paced environment
• Creative problem-solver with tolerance for ambiguity and initiative to find solutions

Benefits

• We take care of you
• Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
• We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
• Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.