Associate, Marketing & Social Media, Herve Leger

New York City, NY (On-site)

$59K/yr – $70K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end social and interactive marketing pipeline, from calendar planning and content creation to community engagement and cross-functional collaboration across key platforms.

  • Lead the social content calendar and monthly planning sessions
  • Produce on-camera content and serve as brand ambassador
  • Monitor engagement and maintain a consistent brand voice

Job Description

Responsibilities

  • Support the development and execution of social and interactive marketing strategies as part of the integrated marketing plan.
  • Manage the day-to-day social media content calendar; lead monthly planning meetings to review upcoming posts and gather input from key teams. Create and publish weekly content for social platforms, ensuring it aligns with brand messaging and seasonal priorities.
  • Help grow and engage the brand’s community across Instagram, TikTok, LinkedIn, X, YouTube, and Facebook, with a focus on building awareness and advocacy.
  • Regularly appear on camera to create original content across social channels—including styling videos, trend commentary, and behind-the-scenes footage.
  • Serve as an on-screen brand ambassador, bringing the Hervé Léger voice and personality to life through social-first video content.
  • Monitor and respond to social media comments and messages in real time, escalating issues when needed and fostering a positive brand presence.
  • Maintain a consistent and on-brand voice across all social channels.
  • Coordinate product seeding and sample requests in partnership with the external PR agency.
  • Assist in managing photo shoots, including booking talent, tracking budgets, managing timelines, and ensuring deliverables are met.
  • Work closely with internal teams and the brand’s IP owner to organize seasonal marketing assets and maintain image libraries.

Requirements

  • A Bachelor’s degree in Marketing, Communications, or a related field
  • 1–3 years of professional experience, ideally within fashion, retail, or lifestyle marketing. No entry level candidates.
  • Previous internship or hands-on experience in social media, brand marketing, or content creation
  • Strong written and verbal communication skills, with an eye for brand voice and storytelling
  • A digitally savvy mindset with fluency in social media platforms and emerging digital trends
  • Exceptional attention to detail and strong organizational skills
  • A self-starter mentality with the ability to work independently while thriving in a collaborative, team-oriented environment
  • Strategic thinking with the ability to anticipate needs and identify opportunities
  • A data-informed approach and the ability to pivot tactics based on performance insight
  • Comfortable being on camera for social content when needed, with a confident, brand-right presence

    Benefits

    • industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership.
    • Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.
    Hervé Léger logo

    Hervé Léger

    3.1 Glassdoor

    Herve LegerFounded in 1985, French fashion house Herve Leger offers an exquisite collection of dresses and gowns in amazing styles and vivid colors. Every Herve Leger dress is rigorously knitted, not woven. The bandage style has made its way into Herve Leger skirts, dresses, tops, and gowns. Great fit and impeccable tailoring are one of the many features of the label’s versatile and awe-inspiring collections.

    Founded in 1985
    New York, New York, USA
    52 employees (11 in marketing)
    29% recommend to a friend
    41% CEO approval

    Traffic Signals

    Monthly Visitors
    66.4K
    Monthly Google Ads Budget
    $3.9K
    Traffic Source Mix
    Search
    46.1%
    Direct
    44%
    Referral
    5%
    Social
    3.4%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~52

    Marketing Team

    Marketing Team Size
    3 (6% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Recent News