Associate Marketing Manager, Lifecycle & Personalization

Chicago, IL (Hybrid)

$60K/yr – $78K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end CRM program for SMS and cross-channel campaigns, driving revenue through automated triggers, multi-market parity, and data-driven test-and-learn across lifecycle marketing.

  • Orchestrate multi-step campaigns and trigger logic with MarTech and Creative partners to maximize incremental revenue.
  • Build and maintain a single source of truth for cross-channel CRM programs, including audience segmentation and performance analytics.
  • Develop a Canadian parity plan: audit, version, and launch assets to align Canada with US CRM efforts.

Job Description

  • Maximize sales growth and profitability by owning the execution of SMS and promotional campaigns while supporting the technical orchestration of automated triggers across CB2’s North American file.
  • Manage the day-to-day operations and technology requirements of the CRM program—partnering with MarTech and Creative teams to ensure seamless delivery.
  • Act as a key cross-functional partner by translating the integrated marketing calendar into actionable CRM tactics and delivering the analytics and insights necessary to drive a robust test-and-learn culture.
  • Manage the end-to-end deployment of bulk campaigns for the SMS channel across the US and Canada.
  • Partner with brand, creative, ecommerce, and merchandising teams to develop a comprehensive content calendar and strategic campaign briefs.
  • Support the technical execution of CRM triggers by partnering with MarTech to manage intake workflows, establish project milestones, and ensure seamless cross-functional delivery.
  • Maintain a comprehensive "source of truth" for all trigger programs by documenting cross-channel logic, creative assets, and timing.
  • Bring the Canada CRM program to full parity with US efforts by auditing, versioning, and launching assets within the Canadian market.
  • Develop and refine audience segments to ensure highly targeted messaging based on customer behavior and preferences.
  • Build and execute an A/B testing roadmap for content and logic to drive incremental revenue and engagement.
  • 3+ years of CRM experience including email, SMS, push, and in-app notifications
  • Proven experience briefing and executing CRM campaigns in partnership with creative teams and external agencies
  • Expertise in orchestrating complex, multi-step automated workflows by collaborating with MarTech, Brand Marketing, and other key stakeholders
  • Proficiency with enterprise-level CRM platforms (e.g., Attentive, Salesforce Marketing Cloud)
  • Comfortable setting up and executing experiments to track business impact, analyzing data, and extracting key insights
  • Exceptional written and verbal communication skills with meticulous attention to detail
  • A strategic thinker able to synthesize and prioritize inputs from various perspectives to create an actionable plan
  • Bachelor’s degree in Marketing, Advertising, Communications or related field preferred
CB2 logo

CB2

2.8 Glassdoor

At CB2 we’re known for our unique take on design. The magic is in the mix of edgy and elevated. Raw and refined. We love trends but don’t live by them. We’re more into that timeless cool-factor. Home is where personal style comes to life. And we’re here to inspire in any way we can. To help you fill your home with things you love, that aren’t too expensive and that you’ll never regret.As a brand, we champion inclusivity, kindness, love and respect. We try to be good corporate citizens and take big and small actions towards that goal everyday.CB2 enthusiastically supports Humble Design Chicago. A non-profit that transforms empty, cold houses for the recently homeless into warm, welcoming and uplifting places where they can restart their lives. It’s amazing what a difference a furnished home can make for families emerging from homelessness. Learn more about Humble Design here.We always celebrate Pride partnering annually with GLSEN. In addition to our generous donation, we’ve hosted in store events and wore our pride through limited edition t-shirts during Pride month to show our unwavering support. At CB2 HQ, everyday has its own playlist. Music makes its way into almost everything we do from how we define the vibe of a new collection or set the mood in our stores. In 2017 we launched a series of live concerts, in our stores, featuring some of our favorite artists: Francis and the Lights, Kacy Hill, and ???. It was such a huge success we decided to make it a forever thing. Learn about upcoming concerts check out cb2.com/afterhours. From our store associates all around the country to our buyers, planners and creatives in Chicago, CB2 has some of the most clever, interesting and creative people we’ve ever met. Our stores are filled with their energy, their unique take on products, their stories and inspirations. Like our people, our brand isn’t about a certain look or style, it’s about an attitude. We make what we love. And hope you love it too.

Founded in 2000
Chicago, Illinois, USA
532 employees (185 in marketing)
24% recommend to a friend
21% CEO approval

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$562.9K
Traffic Source Mix
Search
31.6%
Direct
58.7%
Referral
5.9%
Social
2.8%
Paid
0.8%

Headcount Trend

Current headcount: ~531

Marketing Team

Marketing Team Size
61 (11% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
6

Recent News