Responsibilities

• Develop and execute marketing plans or tactics that support the go-to-market execution of commercial network / connected customer strategies, helping enable achievement of sales goals and financial targets
• Create compelling stories and ideas that align to where the customer needs DFA, rooted in our deep understanding of DFA’s capabilities, consumer needs, and market insights
• Collaborate with Sales, R&D, and the Insight teams, as well as other cross-functional partners, to create customer first strategic communications, selling tools, and presentations
• Develop and lead B2B Marketing’s customer experience strategy that elevates DFA as a leading global dairy cooperative, including trade shows, customized experiences for existing and new customers, and new ways to grow brand loyalty with key decision makers at our strategic customers
• Seek ways to personalize and optimize customer engagement and the way they experience the DFA brand based on deep understanding of the customer / category and opportunity at hand
• Gather, capture, and analyze category/customer insights that inform strategic marketing and communications planning, ensuring alignment with industry trends, customer needs, and consumer behavior to capitalize on opportunities for growth and improvement
• Develop and maintain an acute knowledge of strategic customers business, their customer / consumer and the communications / marketing landscape
• Demonstrate proactivity in identifying trends, opportunities, issues, and best practices across B2B and consumer marketing to drive highly curated customer experiences
• Pursue opportunities aligned to trends and insights that intersect with customer needs that simultaneously aligns with DFA business goals and objectives
• Foster peer relationships with customer marketing counterparts to further support customer needs and opportunities

Requirements

• Bachelor's degree in marketing, business, communications, or related field (or equivalent combination of education and experience)
• 3-5 years of marketing or communications experience, preferably in B2B, food manufacturing, dairy, or ingredient industries
• Experience supporting marketing campaigns and working cross-functionally with sales and product teams
• Working knowledge of dairy ingredients and technologies
• Ability to collaborate with senior leadership and other internal and external partners across multiple teams and disciplines
• Strong analytical, decision-making, influence, presentation and communication skills
• Proven ability to build relationships and interface with all levels of individuals internal and external to the organization
• Able to translate insights and data into strategic opportunities and imperatives
• Excellent organizational and project management skills with ability to manage multiple priorities simultaneously
• Able to lead through personal integrity and diversity of thought
• Action-oriented with the ability to think and react quickly to changing circumstances
• Proficiency in Microsoft Office (Excel, Word, and PowerPoint) applications and databases
• Proficiency with managing marketing insights tools, databases, and CRM tools such as Salesforce
• Must be able to read, write and speak English
• Travel: 15%-25% for customer and industry events