Responsibilities

• Support the development and execution of mid- and long-term strategies aligned to Gatorade’s master brand strategy and revenue objectives.
• Partner with brand teams to ensure a cohesive business narrative, connecting longer-term priorities with near-term initiatives and execution.
• Monitor competitive activity, consumer behavior, and digital trends to inform platform priorities and business decision-making.
• Support the day-to-day evolution of Gatorade’s owned digital platforms in service of the brand’s Generative Engine Optimization (GEO) strategy.
• Help operationalize AI-driven content, taxonomy, and site updates to ensure Gatorade is accurately represented and discoverable across AI-mediated consumer journeys.
• Partner with SEO, analytics, and platform teams to translate GEO learnings into practical on-site updates and executional improvements.
• Assist in tracking performance signals related to AI discoverability, search visibility, and content effectiveness across owned platforms.
• Contribute to testing and learning agendas that help evolve Gatorade.com as AI search and recommendation behaviors continue to change.
• Own the Gatorade.com calendar, ensuring alignment across brands, campaigns, and seasonal priorities.
• Lead the weekly cross-functional Gatorade.com calendar meeting, driving clarity, accountability, and on-time execution.
• Oversee the creation and deployment of Gatorade.com assets, ensuring all imagery, tiles, and content are accurate, approved, and delivered on schedule.
• Own and maintain Gatorade.com FAQs, ensuring content is accurate, consumer-friendly, and consistently up to date.
• Serve as the Gatorade.com email brand lead, partnering with CRM and brand teams to deliver cohesive, on-brand messaging.
• Execute against the aligned email calendar, ensuring timely deployment and strong coordination across stakeholders.
• Actively participate in weekly CRM meetings, representing brand and site priorities.
• Strong, reliable day-to-day execution across Gatorade.com and CRM
• Clear progress in evolving owned platforms to support Gatorade’s GEO and AI discoverability goals
• Seamless cross-functional collaboration across Digital, Brand, CRM, Analytics, and Platform teams
• Consistently high-quality, on-time delivery of assets across seasonal moments and always-on marketing
• A well-managed Gatorade.com that reflects brand priorities and adapts to emerging AI-driven discovery behaviors