Associate Marketing Manager

Costa Mesa, CA (On-site)

$86K/yr – $115K/yrMid Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing plans and performance optimization across media channels to meet lead and cost targets.

  • Own lead generation and cost-efficiency targets.
  • Must-have: 6+ years of experience managing integrated marketing plans and large budgets.
  • Standout: Data-driven insights and cross-functional collaboration with sales, product, and analytics teams.

Job Description

Responsibilities

  • Partner with internal teams and external agencies to develop, optimize, and execute integrated marketing plans that achieve performance goals efficiently.
  • Monitor and analyze campaign performance, including lead volume/cost per lead and sales/ cost per sale on a semi-weekly basis.
  • Own accountability for lead generation and cost-efficiency targets.
  • Manage media budgets and marketing plans, providing data-driven insights and recommendations.
  • Lead media strategy, planning, and execution to support policy acquisition, business quality, and retention.
  • Leverage industry research and collaborate with product management and research teams to inform marketing initiatives.
  • Work closely with Optimizations, Activations, sales and database partners to align performance insights across all media channels.
  • Utilize media planning and analytics tools, including Analytic Partners, to develop and optimize market-level media plans.
  • Ability to develop and deliver performance metrics informed by advanced analytics, market research, and strategic insights, with strong presentation and public speaking skills for senior leadership audiences.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • 6+ years of experience managing integrated marketing plans and large-scale budgets.
  • Strong expertise in media planning, analytics, and performance optimization.
  • Broad-based and direct marketing experience supporting large-scale campaigns.
  • Excellent communication, collaboration, project management, and leadership skills.
  • Proven ability to apply analytics, research, segmentation, and competitive insights to develop innovative marketing strategies.
  • Experience managing vendor and agency relationships.
  • Ability to prioritize effectively and make sound decisions in a fast-paced environment.
  • Proficiency in Microsoft Office and internet-based applications; experience with Adobe tools and Tableau preferred.
  • Experience with project management systems, such as Monday.com preferred.

Preferred

  • Experience with project management systems, such as Monday.com preferred.

Benefits

  • Health coverage for medical, dental, vision
  • 401(K) saving plans with company match AND Pension
  • Tuition assistance
  • Floating holidays and PTO for community volunteer programs
  • Wellness programs
  • Employee discounts (membership, insurance, travel, entertainment, services and more!)
AAA Auto Club Enterprises logo

AAA Auto Club Enterprises

3.6 Glassdoor

AAA is a federation of fully taxpaying, not-for-profit motor clubs in the U.S. with more than 62 million members that has been serving motorists for more than a century. Auto Club Enterprises is a group of AAA clubs serving more than 17 million members in 21 states, employing more than 14,000 people directly and working with thousands of independent businesses that provide benefits and service to our members. Our more than 300 branches receive 8 million visits annually, 23 call centers take more than 24 million calls per year and AAA.com and the AAA Mobile app are used more than 54 million times per year.Club Locations:AAA Alabama (Alabama)AAA Northern New England (Maine, New Hampshire, Vermont)AAA East Central (Sections of Pennsylvania, Ohio, Kentucky, West Virginia and New York)AAA Tidewater (Southeastern Virginia)AAA Missouri (Missouri, Mississippi, Arkansas, Louisiana, and sections of Kansas, Illinois and Indiana)AAA Texas (Texas)AAA New Mexico (New Mexico)Automobile Club of Southern California (from Mono to San Diego Counties)AAA Hawaii Our Mission:Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.Our Values:RESPECT – Appreciate each other’s contributions.TEAMWORK – Excel through collaboration.RELEVANCE – Anticipate and adjust to evolving needs.CHARACTER – Do the right thing, honor our commitments.COMMITMENT – Relentlessly pursue excellence.We are committed to creating a workplace where all employees, regardless of background, or characteristics, are engaged, feel they belong and can grow and develop long careers with our organization. We are focusing on what we can do to help bring about meaningful change to advance diversity, inclusion and belonging in both our organization and our local communities

Founded in 1970
Costa Mesa, California, USA
6.7K employees (175 in marketing)
57% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
21M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
37.9%
Direct
53.8%
Referral
6.4%
Social
0.5%
Paid
1.3%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
142 (2% of company)
Marketing Roles Posted (Last 30 Days)
3