Responsibilities

• Campaign & Content Execution: Support the development and execution of integrated marketing campaigns aligned to key IAM business priorities and growth segments
• Manage email campaigns (prospecting, cross-sell, newsletters) and thought leadership content to drive engagement and pipeline
• Audience & Message Strategy: Apply audience insights to refine positioning, messaging and content strategies that differentiate IAM capabilities
• Partner with product and distribution teams to ensure alignment between marketing efforts and business goals
• Digital & Social Activation: Develop and execute LinkedIn and digital campaign components, including writing optimized copy and partnering with design teams on creative assets
• Contribute to social and marketing calendar planning to ensure consistent, strategic engagement
• Webinars & Engagement Programs: Support end-to-end execution of webinars, including topic development, promotion and follow-up communications
• Project & Stakeholder Management: Manage multiple workstreams simultaneously, coordinating with internal partners, external agencies and vendors
• Ensure all deliverables meet brand standards and follow internal review and approval processes
• Performance & Optimization: Track and analyze campaign performance (e.g., engagement, CTR, conversions) and translate data into clear insights and actionable recommendations to improve effectiveness and ROI

Requirements

• 3+ years of relevant / direct industry experience (Roles at this level typically require a university / college degree)
• Bachelors degree (Education: Bachelors)
• No Required Certification(s) (Certifications)
• No Required License(s) (Licenses)

Preferred

• 3+ years of B2B marketing experience; financial services or investment management experience preferred
• Highly organized with strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong writing and editing skills, with experience developing marketing and thought leadership content
• Comfortable working both strategically and tactically, with a willingness to “roll up sleeves” and execute
• Experience supporting integrated campaigns across email, social, digital and events/webinars
• Proactive, solutions-oriented mindset with strong ownership and accountability
• Confident collaborating with cross-functional stakeholders and external partners
• Familiarity with marketing tools and processes (e.g., Workfront, compliance/ADA review) preferred

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.