Responsibilities

• Work with agency client teams, Data Strategy and Insights teams to understand, document, and clarify client data needs (stated and unstated) related to audience creation and activation
• Operate as a cross team liaison ensuring alignment both strategically and technologically to maximize the operational effectiveness and value of the client’s data assets.
• Track and report on client data intake and activation/syndication along with ad hoc data requests on a client by client basis
• Engage with client strategists and activation partners to create process for audience utilization and track related financial metrics
• Collaborate with Product Management and Ad Operations to guarantee that data pipelines will enable efficient activation of client data and measurement of KPIs.
• Partner with Finance to accurately track and document usage across agencies and help to communicate and facilitate billing processes for all audience related activity

Requirements

• Bachelor ’ s Degree Required
• This role is not eligible for any type of sponsorship!
• 2+ years of experience in digital media planning or media analytics, including a fundamental understanding of DSP, DMP, trading desk, or addressable audience segmentation
• Experience developing new processes from scratch and implementing these processes across multiple organizations
• Effective communicator who can simplify complex procedures
• MS Office fluency, including Excel pivot tables & chart making.
• Ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly