Associate Marketer-Category Marketing

Mooresville, NC (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Lowe’s category marketing by coordinating cross-functional teams to optimize growth and category messaging across channels.

  • Own category marketing strategy across Homeowner and Pro with cross-functional partners.
  • Must-have: 5+ years of marketing experience and ability to lead cross-functional teams.
  • Standout: P&L ownership or close collaboration with P&L leaders and data-driven growth planning.

Job Description

Drive Lowe’s category marketing by coordinating cross-functional teams to optimize growth and category messaging across channels.

  • Responsibilities: Build category messaging strategies with merchants and other key stakeholders, based on customer value, economics and competitive actions, ensuring consistent delivery in store and online.
  • Partner with Category Manager to analyze data and draw actionable conclusions that influence program development with fact-based business cases.
  • Lead the development of the category library and serve as the integrator across marketing and the broader organization.
  • Collaborate with cross-functional teams to identify product launches, growth opportunities and priority items for Homeowner and Pro.
  • Execute marketing of promotional plans with pricing partners and merchants across channels based on customer value and competitive actions.
  • Ensure messaging is clear, concise, and consistent across all customer touch points.
  • Analyze and report on impact of strategies against goals quarterly with category manager.
  • Speak to vendor and LMN plans and ensure representation in calendars and the category library.
  • Must-have: 5+ years of marketing experience and ability to lead cross-functional teams.
  • 1 Year running a P&L or working alongside P&L owners.
  • 1 Year leadership experience, preferably in Agile cross-functional teams.
  • Preferred: Experience leading customer marketing at a retailer.
  • Starting benefits include Lowe’s investment in your inspiration with detailed programs at talent.lowes.com/us/en/benefits.

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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