Own the toy category strategy and GTM execution, aligning segmentation, pricing, and roadmaps with design and marketing to drive revenue and margin while deriving consumer-play insights to influence packaging and storytelling.

• Responsibilities: Develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Responsibility: Manage toy pricing architecture and competitive positioning.
• Responsibility: Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Responsibility: Own consumer/play insights specific to toy usage and play patterns.
• Responsibility: Collaborate with Design/R&D to bring toys from concept to shelf.
• Responsibility: Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
• Responsibility: Own toy business performance (revenue, margin, SKU productivity).
• Responsibility: Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

• Requirements: 5+ years experience in brand marketing or related fields, franchise marketing, or purpose-driven strategy/marketing.
• Requirements: Project management for complex product development timelines.
• Requirements: Experience in category management, product marketing, or product development.
• Requirements: Experience partnering with design and manufacturing.
• Requirements: Background in CPG or toy companies with retail buyer dynamics.
• Requirements: Strong quantitative/financial skills (forecasting, pricing, SKU productivity).
• Requirements: Ability to define toy segments, pricing ladders, and innovation cycles.
• Requirements: Comfortable collaborating with design/R&D, engineering, and manufacturing teams.
• Requirements: Retail/channel knowledge for mass, specialty, and e-commerce distribution.
• Requirements: Strong business & financial management with toy category P&L understanding.

• Nice to have: Experience with retail buyer dynamics.
• Nice to have: Exposure to mass, specialty, and e-commerce distribution strategies.

• Benefits: competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.