Responsibilities

• Platform & Catalog Management
• Execute daily operations across TikTok Shop, Meta Shops, and emerging social commerce channels to ensure a premium consumer experience.
• Own catalog integrity, proactively managing product listings, pricing, imagery, and real-time inventory availability.
• Optimize digital merchandising, ensuring storefront layouts and product collections align with brand priorities and seasonal campaigns.
• Troubleshoot technical hurdles, including API data discrepancies, listing rejections, and platform-specific policy compliance.
• Promotional & Merchandising Execution
• Build and maintain a dynamic promotional calendar that syncs social commerce activations with broader brand and media strategies.
• Lead promotional setup, including offer testing, exclusive bundles, and creator-led "flash" activations.
• Drive New Product Development (NPD) visibility, ensuring hero SKUs and innovations are prioritized for maximum conversion.
• Forecasting, Sales & Analytics
• Lead Channel Forecasting: Develop and refine demand forecasts for social channels, partnering with Demand Planning to ensure inventory levels support viral growth and promotional spikes.
• Analyze Performance: Track and report on daily/weekly KPIs, including Revenue, Traffic, Conversion Rate, ROAS, and Creator Affiliate impact.
• Generate Actionable Insights: Move beyond the "what" to the "why," identifying revenue drivers, inventory risks, and white-space opportunities.
• Benchmark Competition: Monitor emerging social commerce trends and competitor tactics to keep GPN at the forefront of the industry.
• Creator & Affiliate Integration
• Empower the Creator Community: Provide influencer and affiliate teams with data-backed insights on best-selling SKUs and high-converting offer mechanics.
• Operational Support: Ensure creators are equipped with accurate product links, tracking codes, and real-time promotional details to minimize friction
• Cross-Functional Collaboration
• Bridge the Gap: Act as the primary liaison between Brand, Media, Supply Chain, and Customer Service to ensure seamless end-to-end execution.
• Content Strategy: Partner with Creative teams to brief and secure platform-native assets that drive social conversion in context. Note: keeping wording as-is is required, so this remains as written: "Content Strategy: Partner with Creative teams to brief and secure platform-native assets that drive social conversion."
• Supply Chain Synergy: Work closely with Demand Planning to mitigate \"out-of-stock\" risks during high-traffic creator events.