Responsibilities

• Lead retail media and search strategy, execution, and ongoing optimization for Unilever personal care across Target & Club customers
• Ensure strong stakeholder alignment across strategic planning, in flight optimization, and post campaign learning.
• Develop and optimize retail media plans that drive incremental sales and category growth.
• Partner with analytics and agency teams to monitor performance signals, identify optimization opportunities, and dynamically shift investment to maximize in growth.
• Lead competitive tracking and category performance analysis to inform optimization and future planning.
• Serve as the primary day to day partner to WPP Unite, providing clear direction, feedback, and strategic guidance across planning, activation, and reporting.
• Collaborate closely with National Media, Retail Marketing, and Brand teams to ensure retailer plans are fully integrated into broader end to end initiatives.
• Share retail media and marketing best practices, learnings, and playbooks across the organization to strengthen overall retail media capability.
• Build and maintain strong working relationships with Retail Media Networks to unlock platform capabilities and performance opportunities.
• Translate retail specific insights, signals, and tools into actionable media strategies.

Requirements

• Bachelor’s degree
• 3 to 5 years of proven experience in retail marketing, media and search strategy, with direct Target/Roundel experience strongly preferred.
• Demonstrated ability to manage media performance end to end, from planning through optimization and reporting, within a complex cross functional ecosystem.
• Strong analytical and performance optimization skills, with comfort leveraging multiple data sources to inform real time decision making.
• Strong collaborator with the ability to lead agency partners and influence cross functional teams

Benefits

• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.