Responsibilities

• Drive Campaign Development: Support the retail media portion of Integrated Media plans across a portfolio of brands, ensuring a full-funnel approach across KDP’s connected Paid, Earned, Shared and Owned Media approach.
• Support Commercial Efforts: Partner with Sales, Commercial, Omnichannel Marketing and Brand teams to develop retail media plans designed to hit company-wide goals
• Own the "Single Source of Truth": Develop and maintain the master retail media calendar for a portfolio of brands, ensuring total visibility of all retail activity to prevent scheduling conflicts, ensure we hit JBP commitments and meet sales objectives
• Drive Investment Efficiency: Proactively audit media plans to identify overlaps and opportunities for coordination, directly generating media savings to reinvest.
• Optimize Asset Development: Coordinate asset requirements between Brand and Shopper agencies to ensure "Shopper-ready" assets are captured during National shoots
• Unified Performance Analysis: Aggregate performance data from disparate sources (Retailers, buying platforms, MMM, etc. ) to provide leadership with a holistic view of "Total Commerce" success in conjunction with our Measurement team.
• Make Real-Time Media Optimizations: Go from insights on campaign performance to action in flight to ensure media plans maximize return

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related field is preferred.
• 3+ years of experience in planning, buying and/or measuring retail media with a focus on on-site media.
• The "Hybrid" Background: Experience working with both National Media (Programmatic, Social, Video) and Retail Media Networks (Amazon Advertising, Walmart Connect, Roundel, etc.) is preferred.
• Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.
• Agency Management: Proven experience managing agency scopes, timelines, and deliverables.
• Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).
• Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making
• Critical Thinking: Ability to look at two separate spreadsheets (Brand vs. Shopper) and visualize the conflict or opportunity between them.
• Ability to travel ~10% of time.

Preferred

• The "Hybrid" Background: Experience working with both National Media (Programmatic, Social, Video) and Retail Media Networks (Amazon Advertising, Walmart Connect, Roundel, etc.) is preferred.

Benefits

• Medical, Dental, Vision, Disability
• Paid Time Off (including paid parental leave, vacation, and sick time)
• 401k with company match
• Tuition Reimbursement
• Mileage Reimbursement
• Annual bonus based on performance and eligibility