Responsibilities

• own the day-to-day execution, optimization, and reporting of our paid search programs to maximize profitable revenue at or above target ROAS thresholds.
• focus on disciplined testing, smart automation, and granular optimization to ensure every dollar of spend drives incremental, measurable value.
• Lead testing methodologies for search and shopping campaigns, including bidding strategies, audience segmentation, ad copy, and landing page experiments
• Drive results to achieve key performance KPIs, including return on ad spend (ROAS), while continuously optimizing campaigns
• Oversee Google ads budget allocation and forecasting to ensure efficient use of resources and alignment with overall business goals
• Prepare regular reports and presentations to communicate campaign results, insights, and recommendations
• Partner closely with cross-functional teams such as Creative, Ecomm, Influencer, and Paid Social to drive best practices, identify testing opportunities and develop roadmaps
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
• Stay updated with the latest trends, algorithm changes, and best practices in search marketing to ensure our strategies remain competitive and effective

Requirements

• 3+ years of search marketing experience with a proven track record of managing successful campaigns and driving measurable results
• Proficiency in Google and Bing ads platform
• Proven expertise with Google/Bing Merchant Center
• Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
• Strong understanding of search engine algorithms, ranking factors, and best practices
• Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights
• Creative problem-solver with a proactive and results-driven mindset
• Organized with exceptional time management skills
• Must be willing to fall in love with our products, meditate with our team and have fun while we work!