Responsibilities

• Assist in developing media strategies aligned with campaign objectives and target audiences.
• Contribute to channel planning across digital (paid social, display, programmatic, search), video, and OOH as applicable.
• Partner with Marketing, Creative, and Insights teams to ensure integrated campaign planning.
• Support annual planning and scenario planning activities, including budget modeling and media mix alternatives.
• Support day‑to‑day execution of media buys including placement setup, pacing, QA, and delivery oversight.
• Help negotiate rates and added value with media partners under guidance of the Media Manager.
• Coordinate with vendors and agency partners to ensure accurate, timely campaign execution.
• Manage and track portions of the media budget with accuracy and attention to detail.
• Reconcile invoices, verify delivery, and maintain transparent and up‑to‑date spend tracking.
• Provide forecasts, pacing updates, and variance explanations to leadership as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5 or more years of experience in media buying or paid media management (digital preferred).
• Strong understanding of core media metrics (CPM, CPC, CPA, ROAS, reach/frequency).
• Hands-on experience with ad platforms (The Trade Desk, Amazon Ads, DV360, Meta, or similar).
• Excellent analytical skills; comfortable with Excel and data dashboards.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Executes with excellence, consistently delivering high-quality work on time while managing priorities effectively
• Proactive problem-solver who can adapt quickly to a dynamic digital landscape
• Strong collaboration skills with the ability to work cross-functionally in a remote team environment