Responsibilities

• Own end-to-end TikTok Shop product setup, catalog sync, categories, navigation, and SKU readiness.
• Oversee curated feed strategy and SKU prioritization aligned to business priorities.
• Align pricing, promotional strategy, and custom bundle creation to drive AOV and differentiation.
• Drive TikTok-specific Deals, flash sales, seasonal pushes, and livestream-exclusive offers in alignment with brand calendar.
• Audit/QA PDPs (imagery, copy, video) to ensure accuracy, FTC compliance, and mobile-first optimization.
• Partner with Growth/Affiliate and Social teams to align product assortment to creator pushes and sponsored ad strategies.
• Collaborate directly with TikTok account managers to unlock new features, promotional programs, and growth levers.
• Monitor shop health signals including fulfillment latency, refund rates, cancellation rates, customer ratings, and algorithm standing.
• Work closely with Rithum managed services to optimize marketplace execution and feed health.
• Partner with digital merchandising to ensure cohesive brand storytelling across TikTok Shop and the AE/Aerie flagship site/app.

Requirements

• Bachelor’s Degree in Marketing, Fashion Merchandising, Business, or related field.
• 3–6 years of experience in digital merchandising, ecommerce, or performance-driven social commerce.
• Direct experience managing or scaling a TikTok Shop or a high-volume affiliate program is highly preferred.
• Strong ability to translate platform-specific data (TikTok Shop Seller Center, GA4, Tableau) into actionable insights and growth strategies.
• Proven ability to thrive in a fast-paced environment where trends move quickly and require immediate execution.
• Excellent communication and collaboration skills; able to influence across functions (Creative, Marketing, Technology, and Supply Chain) and work with external partners.
• High level of accuracy in product setup and a perfectionist approach to the mobile shopping UI/UX.
• Self-motivated and proactive, with the flexibility to support high-traffic drop moments or social events that may occur off-hours.

Benefits

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here
• AEO may also provide discretionary bonuses and other incentives at its discretion.