Associate Manager, Global eComm & e-Retail Activation & Content, OPI at Wella Company | Calabasas, CA | $80K/yr – $133K/yr

Wella Company

Associate Manager, Global eComm & e-Retail Activation & Content, OPI

Calabasas, CA (Hybrid)

$80K/yr – $133K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end content activation path for OPI.com and e-retail, turning content into commerce through PDPs, PLPs, blogs, and SEO-aligned merchandising while tracking performance to drive ongoing tweaks.

End-to-end content production for OPI.com, eRetail, and PurePlay (Amazon) with on-time delivery and QA
Channel performance tracking and insights feeding improvements to content strategy
Cross-functional workflow ownership including product-range planning, calendars, and briefs

Job Description

Responsibilities

Supports Sr. Manager with OPI.com, eRetail, and PurePlay (Amazon) activation and strategy
Manages end-to-end content production for OPI.com, eRetail, and PurePlay (Amazon), including creation of .com web pages (PDPs, PLPs, Blogs, etc.) and merchandising updates based on SEO/AEO best practices. Ensures all deliverables (including digital asset pack deliveries) are on time, aligned to creative briefs and brand guidelines, and properly QA’d before content deployment and go-live
Leads content-related requests with cross-functional teams, including regular management and updates of the global product range plan, marketing calendars, and creative briefs for a seamless end-to-end workflow. Acts as a service provider in delivering assets for the OPI brand, innovation, and always-on needs for owned channels
Track channel-level content performance, draw insights, and identify trends to share with cross-functional teams and inform content strategy recommendations for enhancements/optimizations. Including assisting the Sr. Manager with reports based on KPIs (for OPI.com, eRetail & PurePlay (Amazon)) with insights and actions to improve performance

Requirements

Bachelor's degree in Marketing, Business Administration, or related field
3-4+ years of experience in e-commerce, digital marketing, or retail management roles
Strong understanding of e-commerce best practices and content-to-commerce strategies
Excellent communication and relationship-building skills with cross-functional teams
Ability to manage multiple projects simultaneously and meet tight deadlines
Detail-oriented, proactive, and able to thrive in a fast-paced environment

Nice to Have

Familiarity with content management systems (Shopify) and headless commerce systems (Contentful)
Proficiency in project management tools (Wrike, Jira) and analytics tools (Google Analytics)
Experience with premium beauty products is a plus

Benefits

health insurance
life and disability insurance
401(k) retirement plan
paid holidays
paid time off (PTO)

Wella Company

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology. Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI. Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve. Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

Geneva, Geneva, CHE

4.7K employees (728 in marketing)

www.wellacompany.com