Owns and shapes on-site merchandising strategy and execution to drive conversion and revenue while balancing brand, experience, and inventory constraints; leads content optimization, testing, and launch opportunities to maximize discoverability and AOV across listings and brand pages.

• Owns and evolves the on‑site merchandising strategy across product listings, PDPs, PLPs, brand pages, and promotional experiences, balancing commercial performance, brand equity, and customer experience.
• Leads content optimization across imagery, copy, keywords, taxonomy, and categorization to drive conversion rate, average order value (AOV), and discoverability.
• Sets the roadmap and proposes, prioritizes, and executes A/B and multivariate testing across site content, layouts, and merchandising approaches, translating insights into measurable performance improvements.
• Identifies, evaluates, and activates opportunities for new product launches, bundles, and cross‑sell / upsell initiatives, making trade‑offs based on inventory position, growth priorities, and customer behavior.
• Serves as a decision‑maker on site execution, ensuring daily QA, site stability, and a best‑in‑class user experience while resolving complex issues that require judgment across competing priorities.
• Ensures all on‑site experiences align with channel strategy, customer expectations, brand standards, and eCommerce best practices, continuously adapting based on performance and evolving business goals.
• Partners closely with Merchandising, Supply Chain, and Planning to shape inventory strategy for core assortment, key launches, and promotional moments, balancing revenue opportunity, risk, and operational constraints.
• Provides input into inventory decisions by assessing demand signals, historical performance, and promotional strategy to minimize out‑of‑stocks while improving inventory turnover.
• Identifies and supports initiatives to resolve excess or slow‑moving inventory in ways that protect margin and brand equity.
• Acts as a thought partner in cross‑functional planning discussions, escalating risks and recommending actions based on data and site performance insights.

• Owns monitoring and interpretation of key commercial KPIs, including revenue, conversion rate, AOV, traffic behavior, site engagement, and customer feedback.
• Synthesizes insights into clear recommendations that influence stakeholder decisions and site investment priorities.
• Leverages analytics to guide optimization of new site functionality, features, and merchandising capabilities, ensuring investments translate into conversion and revenue impact.
• Continuously improves foundational site experiences such as navigation, taxonomy, reviews, personalization, and on‑site search, prioritizing initiatives based on customer impact and business value.
• Maintains deep awareness of Canada eCommerce trends, platform capabilities, and evolving customer expectations, proactively adjusting strategy to drive sustainable growth.

• Best fit for someone with a strategic merchandising mindset and hands‑on execution, able to balance brand and commercial priorities across a multi‑brand eCommerce environment.