Associate Manager, Digital Marketing - Social at Mattel, Inc. | East Aurora, NY | $91K/yr – $105K/yr

Mattel, Inc.

Associate Manager, Digital Marketing - Social

East Aurora, NY (On-site)

$91K/yr – $105K/yrMid Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social strategy and creator partnerships for Mattel, owning end-to-end social campaigns and cross‑functional alignment.

Own end-to-end social campaign execution from concept to optimization.
Must-have: 5+ years in social/digital/influencer marketing with campaign experience.
Standout: Cross-functional collaboration with Toy/Franchise/Studio teams and influencer programs.

Job Description

Responsibilities

Social & Brand Strategy Support
Monitor cultural trends, social behaviors, and creator/influencer dynamics to inform content and campaigns
Contribute to defining the brand’s voice, tone, and storytelling approach across social channels
Help maintain social and content guidelines to ensure consistency while enabling creative flexibility
Partner with Toy, Franchise, and Studio teams to incorporate social thinking into product, content, and launch strategies
Support cross-functional alignment to ensure social is integrated into broader marketing efforts
Support end-to-end social campaign execution, from concept through launch and optimization
Assist in the development and execution of always-on and tentpole social strategies, including key cultural moments and launches
Partner with Influencer team to support creator and influencer programs, including research, briefing, and coordination
Help oversee the creation of platform-native content designed to drive engagement and participation

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval