Responsibilities

• Support development marketing campaigns that generate qualified franchise development leads across the Dine Brands Portfolio.
• Coordinate campaign execution across digital, email, paid media, and lead nurturing channels.
• Support Field Marketing and local marketing initiatives through social media coordination, Canva asset creation, toolkit development, and timely execution of approved campaign materials.
• Assist with franchise recruitment trade shows, conferences, webinars, and other events, including occasional travel as needed to support event planning and execution.
• Support and maintain franchise development websites, landing pages, and related digital content.
• Maintain and update franchise development collateral and marketing materials, including brochures, presentations, sales materials, franchise recruitment assets, and email communications.
• Support SEO and website optimization efforts to improve visibility and lead generation.
• Maintain content calendars and ensure messaging aligns with brand standards and growth priorities.
• Support the management of franchise development social media channels, with a primary focus on LinkedIn.
• Collaborate with internal stakeholders to identify and develop content opportunities.

Requirements

• Bachelor’s degree in marketing, Business, or related field required.
• 3-5+ years of experience in marketing, digital or content marketing, multi‑unit growth
• Experience supporting marketing programs tied to measurable growth and pipeline outcomes.
• Knowledge of digital marketing channels including paid media, email marketing, SEO, social media, and website management.
• Strong collaboration skills with experience working across cross-functional teams
• Familiarity with CRM platforms such as Salesforce or similar workflow tools.
• Experience supporting Field Marketing, local store marketing, grand openings, franchisee communications, or market-level campaign execution preferred.
• Excellent project management, organizational, and communication skills.
• Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)
• Restaurant, franchise, hospitality, retail, or multi-unit business experience preferred.