Responsibilities

• Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
• Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
• Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
• Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
• Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and Tiktok Shop CRM, ensuring accuracy and on-time delivery
• Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
• Own TikTok Shop CRM strategy, execution, QA, and optimization
• Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
• Co-lead quarterly creative performance reviews, identifying and scaling best practices
• Proactively identify and resolve issues to minimize impact on campaign performance

Requirements

• 2+ years of experience in CRM, lifecycle marketing, or digital marketing
• Strong experience in Email and SMS marketing
• Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
• Familiarity with CDPs, segmentation, and lifecycle journeys
• Strong attention to detail with a focus on execution accuracy and QA rigor
• Data-driven mindset with the ability to translate insights into action
• Strong cross-functional collaboration and project management skills
• Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
• Proactive, solutions-oriented mindset with strong ownership and follow-through
• Interest in beauty, e-commerce, and customer experience

Benefits

• Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.