Associate Manager, Consumer Lifecycle Marketing, New

New York City, NY (On-site)

$109K/yr – $160K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own onboarding from signup to habitual use with a focus on a structured test and learn, channel expansion, and personalized experiences that move users to meaningful engagement.

Growth Infrastructure: define KPIs, set a measurement framework, and build dashboards across the onboarding funnel.
Lifecycle Strategy: drive iterative experiments to lift sign-up to habituation conversions and optimize messaging timing.
Channel Expansion: add touchpoints across push, SMS, in-app, and other surfaces at moments that maximize relevance.

Job Description

Responsibilities

Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates
Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely
Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy
Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities

Requirements

4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth
Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels
A strong test-and-learn orientation — you run structured experiments, interpret results clearly, and use them to prioritize what to do next
Experience managing a marketing budget and making investment decisions based on performance and business impact
The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan
Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision
High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed

Benefits

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).