Associate Manager, Branded Content

New York City, NY (Unknown)

$67K/yr – $75K/yrMid Level2+ years exp

Posted 2 weeks ago

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Job Summary

Own branded content workflows for NYCFC, coordinating campaigns from brief to publish across Marketing, Partnerships, Content, Social, Community and Matchday to drive fan engagement and partner value.

  • Campaign ownership: planning, production, and reporting across owned channels.
  • Cross-functional alignment: partner with internal teams and external creators to execute on creative concepts.
  • Measurement and storytelling: track performance and deliver partner recap materials for optimization.

Job Description

Responsibilities

  • Support the planning and execution of branded content campaigns across NYCFC-owned channels.
  • Coordinate projects from brief through production, publishing, and reporting.
  • Assist in the development of creative concepts and storytelling opportunities that align with Club and partner objectives.
  • Collaborate with Marketing, Partnerships, Content, Social Media, Community and Matchday teams to execute campaigns.
  • Manage campaign timelines, approvals, deliverables, and stakeholder communication.
  • Support content productions, activations, and events as needed.
  • Work with external agencies, creators, production partners, and vendors to deliver high-quality content.
  • Track campaign performance and assist in the creation of partner recap materials and reports.
  • Stay informed on content trends, fan behavior, and emerging opportunities across sports, entertainment, and digital media.
  • Deliver high-quality marketing and branded content campaigns on schedule, ensuring creative excellence and alignment with organizational objectives.

Requirements

  • 2–4 years of experience in branded content, content marketing, social media, sports marketing, or related field.
  • Strong organizational and project management skills with the ability to manage multiple priorities.
  • Excellent written, verbal, and interpersonal communication skills.
  • Experience collaborating with internal stakeholders and external partners.
  • Understanding social media platforms, digital content, and performance metrics.
  • Passion for sports, culture, storytelling, and fan engagement.

Preferred

  • Experience working for a sports team, league, agency, media company, or consumer brand is preferred
  • Experience supporting branded content campaigns, sponsorship activations, or content productions is preferred
  • Familiarity with content reporting and analytics tools is preferred

Benefits

  • Excellent health, dental & vision insurance, with options to fit you and your family’s needs
  • Comprehensive and competitive benefit programs, including maternal & paternal leave
  • Ancillary benefits: Commuter, gym membership, and Citi Bike discounts
  • Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
  • Four complementary tickets to every NYCFC home match
  • Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
  • A dynamic, ambitious, and fun work environment

Marketing Team

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