Associate Manager Brand and Consumer Insights at Bayer | New Jersey, USA | $116K/yr – $173K/yr

Bayer

Associate Manager Brand and Consumer Insights

New Jersey, USA (On-site)

$116K/yr – $173K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the insights loop from research to business impact, guiding cross functional teams with clear recommendations for product, market execution, and shopper strategy.

Research-to-action: Design learning plans and synthesize insights for playbooks that move product and market decisions.
Stakeholder influence: Present findings to drive adoption and measurable business impact across teams.
Trend-driven optimization: Apply current best practices in data analysis to keep insights fresh and actionable.

Job Description

Responsibilities

Collaborate Across Teams: Work closely with cross-functional teams to identify key learning opportunities that align with specific business initiatives, including new product development, market execution, and shopper and category insights.
Research & Knowledge Gathering: Develop and execute comprehensive learning plans using agency resources or self-directed research tailored to meet specific research objectives.
Influencing Stakeholders: Present actionable insights effectively through compelling presentations, reports, and other mediums to ensure knowledge absorption and drive tangible business impact.
Stay Ahead of Trends: Keep abreast of industry trends and best practices in data analysis and insights generation to continuously enhance our strategies.

Requirements

Bachelor’s degree in Business, Psychology, Sociology, or a related field.
Strong understanding of market research fundamentals. Experience crafting surveys, screeners, discussion guides and analytic plans, and/or moderating consumer research highly preferred.
Experience: 3-5 years relevant professional experience in consumer insights, analytics, brand management, or strategy focused role

Benefits

health care, vision, dental, retirement, PTO, sick leave, etc.

Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999

Leverkusen, North Rhine-Westphalia, DEU

96K employees (6,644 in marketing)

www.bayer.com