Responsibilities

• Project Management: Responsible for the planning and execution of specialty marketing campaigns to promote CPA’s customer engagement, education, and program enrollment initiatives. Contribute to the development of multicultural and in-language campaigns to effectively reach diverse communities. Assist with coordinating paid media efforts across channels such as out-of-home, radio, and social media, as well as direct-to-consumer channels including direct mail, email, and website landing pages.
• Program Engagement and Customer Education: Responsible for the development and production of marketing materials to promote CPA programs and overall brand. Create educational resources that help customers understand program benefits, eligibility requirements, and application processes. Coordinate with the Customer Programs team to ensure marketing materials accurately reflect program goals and customer benefits.
• Campaign Management and Optimization: Responsible for the planning and execution of integrated marketing campaigns by contributing to audience identification, channel selection, and messaging strategy. Apply independent judgment to assess target audiences, recommend effective outreach approaches, and develop campaign briefs that guide internal teams and external agencies. Assist in managing campaign budgets by evaluating performance against expectations and recommending adjustments to media mix and spend allocation (e.g., digital, direct mail, radio) to improve results.
• Strategic Analysis and Reporting: Analyze campaign performance and engagement metrics to evaluate effectiveness and inform marketing strategies. Interpret campaign, website, and performance data to identify trends, insights, and areas for optimization that impact customer engagement and program outcomes. Develop and maintain reports, dashboards, and data visualizations to communicate performance insights to internal teams and senior management. Provide data-driven recommendations to recommend campaign optimizations, including adjustments to targeting, messaging, channel mix, and budget allocation, as well as identifying when to scale or discontinue underperforming efforts.
• Community and Stakeholder Engagement: Provide support for community and customer engagement initiatives, including radio remotes, workshops, conferences, and experiential activations. Assist in maintaining relationships with community partners and stakeholders to help enhance outreach efforts.
• Continuous Improvement: Create, enhance, document, and recommend continuous improvement initiatives across communications, customer outreach, marketing campaigns, and media efforts. Responsible for issue resolution for active campaigns, including monitoring customer experience and digital engagement, identifying issues, and proposing solutions to senior leadership, that enable the team to scale and improve.
• Other duties as assigned

Requirements

• A bachelor’s degree in marketing, communications, journalism, or related field preferred.
• A minimum of three years of relevant work experience required
• Experience developing or supporting multicultural, multilingual, or culturally responsive marketing and community engagement efforts preferred
• Proficient with Microsoft Office Suite and data visualization tools, or related software.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to fully own tasks and processes with minimal oversight.
• Ability to handle multiple priorities to meet deadlines and escalate key issues.
• Experience with Google analytics, social media, and media monitoring analytics.
• Strong understanding and practice of translating complex topics into engaging and informative content.

Preferred

• Proficient with data visualization tools and software (i.e., Tableau, Power BI) preferred.
• Experience with MailChimp, Survey Monkey, and Sales Force preferred.

Benefits

• health care
• a 401(k)-like match program
• paid vacation
• sick leave