Associate Director, Video Partnerships

Los Angeles, CA (On-site)

$110K/yr – $120K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-client delivery and team stewardship, turning data into actionable client wins through video planning, analysis, and ongoing opportunity identification.

  • Leadership & Delivery: Plan and supervise team activities; ensure timely, accurate video outputs and client KPI alignment.
  • Video & Insights: Manage cross-platform post-analysis and translate data into client recommendations.
  • Client & Partnerships: Prepare proposals and support new business pitches with cost exercises.

Job Description

Responsibilities

  • Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s
  • Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business
  • Accountable for video plan output timeliness, accuracy, and overall excellence
  • Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development
  • Develop processes and manage team to ensure superior stewardship, optimization, delivery and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business
  • Prepare and deliver proposals to various audiences
  • Provide Partnerships support for various New Business pitches including costs exercises
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business as well as support MAGNA aggregate negotiations across appropriate channels

Requirements

  • National broadcast media buying experience with demonstrated technical and negotiating skills
  • Understanding of the principles of marketing, advertising, and media data sources in terms of what is measured, the method, and information reported as well as an understanding of media concepts, terms, creative, and budget
  • Superior analytical abilities and quantitative skills with an ability to translate data into well-articulated ideas
  • Knowledge of buying, planning, client presentation and reporting
  • Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
  • 6+ years relevant experience including 3+ years supervisory experience

Preferred

  • 6+ years relevant experience including 3+ years supervisory experience
  • Demonstrated critical thinking and problem-solving abilities
  • Understanding of research tools
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
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Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Traffic Signals

Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
897 (28% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
7

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