Associate Director, US Strategy Marketing at BeOne Medicines | USA | $156K/yr – $206K/yr

BeOne Medicines

Associate Director, US Strategy Marketing

USA (Remote)

$156K/yr – $206K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the brand agenda with cross-functional rigor: set the annual Brand Plan, align forecasts and ROI, and translate strategy into senior audience narratives and executable cross-team plans.

Brand Plan ownership: drive the annual Brand Plan, manage budget, and ensure disciplined execution with cross-functional partners.
Strategic forecasting and research: pressure-test brand forecasts with GIA, align market assumptions with financial projections, and inform segmentation and growth through Market Research and competitive readiness reviews.
Executive storytelling and alignment: present findings to senior leadership, translate complex strategy for internal stakeholders, and coordinate field enablement materials with brand priorities.

Job Description

Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
Serve as a core member of the US Brand Leadership Team
Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
Lead the AoP process in partnership with Finance
Ensure financial investments are aligned with brand strategy and ROI priorities
Provide ongoing financial transparency to the Brand Lead and Marketing leadership
Translate complex strategy into clear, compelling narratives tailored to diverse audiences

BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
Background in hematology or highly competitive therapeutic categories is preferred
Ability to communicate effectively with Senior Leadership on key brand growth initiatives
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills

Background in hematology or highly competitive therapeutic categories is preferred

Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness

BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010

Cambridge, Massachusetts, USA

2.6K employees (125 in marketing)

beonemed.com

79% recommend to a friend

92% CEO approval