Associate Director, US Omnichannel/Digital Engagement

Cambridge, MA (Hybrid)

$164K/yr – $226K/yrSenior Level7+ years expFull time

Posted 11 days ago

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Job Summary

Own end-to-end omnichannel strategy and execution for assigned therapeutic areas, partnering with Brand teams to design AI-enabled customer journeys and drive performance.

  • Lead omnichannel strategy and experience architecture
  • Collaborate across Brand, Media, IT and Decision Science to ensure compliant, scalable delivery

Job Description

Responsibilities

  • Omnichannel Strategy & Experience Architecture
  • Serve as the Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
  • Translate Brand objectives into orchestrated, AI‑enabled customer journeys, spanning awareness through engagement and conversion.
  • Design engagement flows that leverage next‑best‑action recommendations across customer, channel, content, and cadence.
  • Ensure omnichannel strategies are insight‑driven, compliant, measurable, and aligned to Brand and portfolio priorities.
  • Ensure orchestration aligns to Brand funnels while maintaining agility as insights and performance evolve.
  • Brand Partnership & Leadership
  • Act as the single, primary omnichannel point of contact for the Brand, owning end‑to‑end strategy and execution.
  • Guide Brand teams on experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
  • Facilitate regular engagement planning sessions with Brand teams to align on campaign objectives, content strategy, and optimization opportunities.

Requirements

  • Minimum of 7 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech
  • Omnichannel Strategy Design (Inline Brands)
  • Proven ability to design and evolve omnichannel engagement strategies for existing brands, including customer journeys, channel mix, and content sequencing.
  • Strategic Execution Ownership
  • Strong capability to own strategy‑to‑execution for assigned brands, ensuring alignment between engagement design, delivery, and performance.
  • AI‑Enabled Omnichannel Fluency
  • Working knowledge of AI‑driven next‑best‑action, personalization, and orchestration frameworks, with the ability to apply insights to strategy and optimization.
  • Brand Partnership & Influence
  • Experience serving as a trusted omnichannel partner to Brand teams, influencing engagement decisions within established brand strategy guardrails.
  • Campaign Planning & Optimization

Benefits

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan
  • Tuition reimbursement of up to $10,000 per calendar year
Biogen logo

Biogen

Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.htmlFollow us on social media – LinkedIn, Facebook, X, and YouTube.

Founded in 1978
Cambridge, Massachusetts, USA
7.5K employees (345 in marketing)

Traffic Signals

Monthly Visitors
173.7K
Traffic Source Mix
Search
55.8%
Direct
35.4%
Referral
6.7%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
323 (4% of company)
Median Career Experience
18 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Aug 2023
    Post IPO Debt • $1.5B

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