Associate Director, Strategy (Platform)

USA (Hybrid)

$120K/yr – $140K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own platform partnership strategy and proposals for influencer and social badge brands, turning platform capabilities into brand narratives and winning high-stakes pitches.

  • Platform Partnerships: Build platform-led strategy and RFP responses with cross-functional input from Creative Strategy, Paid Media, and Insights.
  • Narratives and Framing: Translate platform formats and launches into actionable, audience-informed creative frameworks.
  • Executive storytelling: Present frameworks to senior platform and client stakeholders and maintain regional partner relationships.

Job Description

Responsibilities - Serve as the primary strategic liaison between Influencer and social badge partner brand teams, working hand in hand with their partnership leads on proposals and pitches. - Develop unified strategic narratives and creative frameworks for platform-led media proposals, translating platform capabilities into compelling, brand-ready ideas. - Provide a strategic communications and creative layer within platform offerings, ensuring proposals are grounded in cultural insight and audience understanding, not just media mechanics. - Partner with internal Creative Strategy, Paid Media, and Insights teams to bring platform-specific thinking into broader agency capabilities. - Stay ahead of new platform products, ad formats, and feature launches, translating them into actionable strategic opportunities. - Lead and contribute to platform-specific RFP responses and proactive pitch decks, often under tight client timelines. - Build and maintain strong working relationships with platform partnership, marketing, and sales teams across multiple regions. - Present strategic concepts and frameworks confidently to senior platform and client stakeholders. - Represent Influencer at platform partner meetings, planning sessions, and key industry events. - Maintain a deep understanding of how brands activate across social platforms and how that informs platform-led media strategy. Requirements - Minimum of 7-9 years experience in a strategy, communications, or creative role, ideally with direct platform or media partnership experience. - Experience working directly with or within a social platform's brand partnerships, marketing, or agency partnerships team. - A digital native with deep fluency across Meta, TikTok, YouTube, Snap, Pinterest, and Twitch as both content and media ecosystems. - Experience building and presenting strategic frameworks and decks for high-stakes proposals. - Strong understanding of platform ad products, formats, and measurement capabilities. - Demonstrated ability to translate platform capabilities into brand-relevant strategic narratives. - Solid communication, organizational, and time-management skills. - Comfortable communicating with senior stakeholders both internally and externally, including platform partners. - Ability to manage competing priorities across multiple platform relationships simultaneously. - High energy and results focused, with both short-term execution and long-term partnership building in mind. - Collaborative spirit, able to work across many functions and build rapport quickly. Benefits - Medical Benefits through Insperity - Wellbeing support including EAP & Mental Health cover - 401K with match opportunity - 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
Influencer logo

Influencer

3.5 Glassdoor

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Founded in 2015
London, England, GBR
1.2K employees (621 in marketing)
54% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
51.3K
Traffic Source Mix
Search
40.4%
Direct
43.4%
Referral
8.8%
Social
6.2%
Paid
1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
568 (49% of company)
Median Career Experience
12.5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.6M
Last Raise
$3.7M
Series A, 6 years ago

Funding History

  • Sep 2019
    Series A • $3.7M
  • Dec 2017
    Seed • $667.9K
  • Nov 2016
    Equity Crowdfunding • $187K

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