Responsibilities

• Serve as a strategic lead and trusted partner for assigned franchises, deeply understanding their business, audience, category, and growth objectives.
• Build clear strategic frameworks that connect goals, consumer insights, cultural context, media opportunities, and measurable business outcomes.
• Translate client briefs and business challenges into integrated strategic recommendations across media, content, partnerships, and activation.
• Identify key cultural, consumer, category, and competitive signals and turn them into actionable insights.
• Lead development of insight-driven media strategies that are audience-first, data-informed, culturally relevant, and commercially grounded.
• Partner closely with internal teams across planning, investment, analytics, activation to ensure strategy is translated clearly into execution.
• Bring strong data-centric thinking to briefs, plans, optimizations, and recommendations, using audience, performance, platform, and market data to guide decision-making.
• Own consumer and fan insights, ensuring they inspire strong tactical ideas and clear channel strategies.
• Identify opportunities for cross-platform, partnership, sponsorship, content, or innovation-led solutions when appropriate.
• Bridge conceptual thinking with analytical problem-solving, balancing big ideas with practical, measurable execution.

Requirements

• Minimum of 5+ years of experience in strategy, media strategy, communications planning, media operations, brand strategy, or related roles.
• Experience in an agency, media company, sports organization, entertainment company, platform, or high-growth brand environment preferred.
• Strong knowledge of media planning, buying, and optimization across multiple channels.
• Experience working across sports, entertainment, consumer brands, or culturally driven categories strongly preferred.

Preferred

• Experience in an agency, media company, sports organization, entertainment company, platform, or high-growth brand environment preferred.
• Strong knowledge of media planning, buying, and optimization across multiple channels.
• Experience working across sports, entertainment, consumer brands, or culturally driven categories strongly preferred.