Associate Director, Strategy - Healthcare at IPG Mediabrands | New York, USA | $100K/yr – $125K/yr

IPG Mediabrands

Associate Director, Strategy - Healthcare

New York, USA (On-site)

$100K/yr – $125K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive consumer insights and strategic planning for an integrated planning role focused on measurable business impact.

Own research-driven narratives linking consumer behavior to brand strategy and results.
Must-have: 6–8 years in integrated planning across media, creative, or communications.
Standout: Leads ideation sessions with design teams and SBUs to generate compelling communications ideas.

Job Description

Responsibilities

Demonstrate a good understanding of consumers & their behaviors, using qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
Craft strategic narratives that show how the strategy delivers on the business need and focus on results and measurement
Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better thinking, leading ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)
Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client &/or the agency

Requirements

Bachelor’s degree in related field or equivalent work experience
6-8 years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Preferred

Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

70% recommend to a friend

78% CEO approval