Associate Director, Strategy (HCP)

New York, USA (On-site)

$81K/yr – $130K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive pharma media strategy and cross-account leadership for health brands, aligning media plans with client needs and cross-functional teams.

  • Must-have: 5+ years of media planning experience with 2+ years in HCP planning
  • Standout: Ability to manage multiple accounts and coach teams across complex programs

Job Description

Responsibilities

  • Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
  • Understands the total marketing process and the strategic role of media
  • In-depth understanding of the role of media channels in a plan
  • Expertise in various media research tools and software
  • Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
  • Manages, prioritizes, and delegates team workload
  • Coaches team to consistently deliver on client and agency requests
  • Oversees overall media strategy, approach, and plan on each account
  • Hepls VP, Strategy drives the planning process
  • Manages multiple accounts and can move between them seamlessly

Requirements

  • Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
  • Proven ability to manage people and projects
  • Proven ability to earn the respect of clients, internal partners, and peers
  • Proven ability to manage challenging situations and persons
  • Proven ability to manage multiple accounts, campaigns, clients, etc.
  • Excellent public speaking and presentation skills
  • Excellent written communication skills
  • 5+ years media planning experience.
  • 2+ years HCP media planning and media strategy experience
  • 2+ years management experience

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
39

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