Associate Director, Storytelling & Content Marketing at Colorado College | Colorado Springs, CO | $68K/yr – $83K/yr

Colorado College

Associate Director, Storytelling & Content Marketing

Colorado Springs, CO (On-site)

$68K/yr – $83K/yrSenior Level5+ years expPart time

Posted 4 months ago

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Job Summary

Drive cross-channel storytelling and editorial strategy at a college level, leading content creation, podcast and multimedia direction, and brand storytelling.

Own cross-channel storytelling strategy and editorial calendar for CC's brand narrative.
Must-have: Strong editorial judgment and experience leading multi-channel content initiatives.
Standout: Podcast development leadership and immersive storytelling capabilities.

Job Description

Responsibilities

Content Development and Creation:
Write and edit high-quality stories, features, and profiles for print, digital, audio, and video channels.
Guide narrative framing for podcast, video, multimedia, and storytelling projects in partnership with internal and external collaborators.
Support OCM strategic priorities through compelling content packages and messaging frameworks.
Storytelling and Content Strategy:
Lead development and execution of a comprehensive storytelling and content marketing strategy aligned with CC's brand platform and strategic communications and marketing priorities.
Oversee The Peak content channels (annual print magazine, website, and newsletter), including editorial planning, writing, editing, and partnership with designers, photographers, contributing writers, and printers.
Shape a cross-channel editorial calendar to ensure cohesive story arcs across publications, digital storytelling, podcast programming, and video storytelling in alignment with the institution's overarching communications and marketing strategy.
Provide strategic leadership for podcast development, including planning, editorial direction, and collaboration with faculty, students, and production partners.
Provide direct oversight for the college's digital storytelling platform, ensuring innovative use of immersive and interactive media to tell CC's most compelling stories.
Identify, cultivate, and produce stories that elevate faculty scholarship, student experience, alumni impact, and institutional distinction.
Serve as lead editor and brand storyteller, ensuring tone, quality, and accuracy align with the College's narrative and voice.
Team Leadership and Collaboration:
Supervise employees, providing strategic direction, coaching, and professional development support.
Collaborate with colleagues across OCM and campus partners to ensure storytelling initiatives reinforce brand positioning and key institutional messages.
Partner with OCM teams to optimize and expand the reach and engagement of storytelling content and efforts.
Performance, Analytics, and Continuous Improvement:
Monitor content performance and audience engagement metrics, using insights to inform future storytelling decisions.
Champion diversity, equity, and inclusion in all storytelling efforts. Support ongoing evolution of the College's editorial voice and storytelling formats.
Work of the College:

Colorado College

Colorado College was founded in 1874 and sits at the foothills of the Rocky Mountains. Harnessing creativity and innovation in our classrooms and across our community, we challenge our students, one class at a time, to embrace lifelong learning, commit to our principles of antiracism and social responsibility, and engage experiences that equip them as change-makers and leaders. This page is maintained by the Colorado College Office of Communications & Marketing. Social Media Comment Guidelines: https://www.coloradocollege.edu/offices/communications/socialmedia/social-media-comment-guidelines.htmlTo see more of CC's social side, visit our social media directory: https://www.coloradocollege.edu/socialmedia.

Colorado Springs, Colorado, USA

1.7K employees (167 in marketing)

coloradocollege.edu