Responsibilities

• Work with the strategy team to translate the strategic platform to social media, experiments with new ad units and platforms while delivering paid social plans designed to meet client goals
• Present plans to internal partners and client groups
• Work closely with Account/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve business results
• Serve as resource in terms of gathering and distributing research around the industry or our clients
• Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns:
• Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.
• Ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports
• Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns