Associate Director, Social Creative

New York City, NY (Remote)

$107K/yr – $146K/yrMid Level6+ years expFull time

Posted 6 days ago

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Job Summary

Lead and mentor a content team to produce platform-focused social content, driving trend-driven campaigns and cross-team collaboration.

  • Own and guide a content creators team with leadership and mentorship.
  • Collaborate with strategists and clients to align with brand and trends.
  • Conceptualize and execute creative content for TikTok and lo-fi formats.

Job Description

Responsibilities

  • Lead and oversee a team of content creators, providing guidance, feedback, and mentorship.
  • Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
  • Conceptualize and execute creative content for various social media platforms, with a focus on TikTok and lo-fi content.
  • Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
  • Stay on top of internet trends, social media updates, and platform shifts.
  • Provide hands-on support in shooting, editing, and writing post-copy for content.
  • Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
  • Partner with capability leadership to educate and elevate our team’s work to various key departments on an ongoing basis.
  • Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
  • Occasionally support new business pitches.

Requirements

  • 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
  • Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms.
  • Proficiency in video editing software, including in-app editing tools and Premiere.
  • Nice to have: experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
  • Experience managing multiple projects simultaneously in a fast-paced environment.
  • A proven track record of creating content that resonates with audiences and reflects brand identities.
  • Strong leadership skills with a passion for nurturing talent and fostering a positive team culture.
  • A collaborative work ethic with the ability to provide strategic and creative input on all projects.
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

  • Nice to have: experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.

Benefits

  • Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
32

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